Dr. Gal Yavetz


    Gal Yavetz (Ph.D) is a lecturer at the Department of Information Science at Bar-Ilan University. His research focuses on social media and information behavior, with particular interest in government and political information.




    Gal Yavetz

    Email: gal.yavetz@biu.ac.il


    Research Interests: Governmental Information, Social Media, E-Government, E-Health


    • Ph.D (2014 – 2020( Bar-Ilan University, Department of Information Science. Dissertation Title: "Government Knowledge Management and Information Behavior Processes through Social Media Platforms: The Israeli Case Study".
      Advisor: Prof. Noa Aharony.
    • M.A. (2010-2014) Tel Aviv University, Media and Communication Department.
      Thesis Title: "Blood Brothers Online: The Construction of Social Media Platforms for Hemophilia Organizations". Advisor: Dr. Elad Segev.
    • B.A (2007-2010) The Open University of Israel, Social Sciences and Communication (cum laude).

    Awards, Scholarships & Grants

    • Research grant from "Bar-Ilan Dangoor Centre for Personalized Medicine". Research title: "The Role and Use of Social Media Platforms for Government Information during the Covid-19 Outbreak in Israel". Researchers: Noa Aharony and Gal Yavetz. May 2020. 
    • Association of Internet Researchers (AoIR) Doctoral Colloquium, October 2016, Humboldt University of Berlin.
    • Outstanding Teaching Award (Top 100 Rector's list) Tel-Aviv University, 2014.
    • Rector's award for outstanding teachers, Tel-Aviv University, 2013
    • Gershom Komarov Scholarship for scholarly achievements in Communication, Department of Communication, Tel Aviv University (May 2012).


    Academic Ranks and Appointements  

    2021 – Present: Teacher, Department of Information Science, Bar-Ilan University.

    2020- 2021: Adjunct Lecturer, Faculty of Instructional Technologies at Holon Institute of Technology.

    2017- 2021: Teaching Fellow, Department of Information Science, Bar-Ilan University.

    2013 – 2015: Research Assistant, The Participatory Social Marketing Program, Tel Aviv University.

    2013- 2014: Teaching Assistant, Coller School of Management, Tel Aviv University.

    2012- 2014: Academic Coordinator, Institute for Internet Studies, Tel Aviv University.

    2011- 2015: Instructor, Department of Communication., Tel Aviv University.


    Teaching Experience

    Courses taught at Bar-Ilan University:

    • Government information
    • Marketing of information services
    • Information literacy

    Courses taught at Holon Institute of Technology (HIT):

    • Information literacy
    • Academic literacy

    Courses taught at Tel-Aviv Universiy:

    • The Internet: essentials, perspectives and implications
    • Introduction to mass media and communications
    • Information technlogies



    Conferences Presentations

    Yavetz, G. (2021). Blurred borders or separation of powers? The standardization of Facebook in government organizations. Paper Presented at the 52nd Annual Conference of the Israeli Sociological Society. Sapir Academic College

    Yavetz, G., & Aharony, N. (2021). Government Information during COVID-19 crisis in Israel. Paper presented at the conference for Communication in Time of Corona 2021. Ariel Universiy,  January 2021. 

    Yavetz, G. (2017). Governmental information in the social network. Paper presented at INFO2017 - The 32nd annual conference & exhibition, Teldan, Tel-Aviv, May 2017.

    Yavetz, G., & Segev, E. (2014). Blood Brothers Online: A Cross National Study of Social Media for Health Organizations. Paper Presented at the 18th Annual Conference of the Israeli Communication Association. Netanya Academic College.

    Yavetz, G., & Segev, E. (2013). A Cross National Study of Social Media Platforms for Hemophilia Organizations. Paper Presented at the 5TH Israeli Conference for science Communication. Tel Aviv University, Israel.

    Yavetz, G., & Segev, E. (2013). The Construction of Social Media Platforms for Hemophilia Patients. Paper Presented at Medicine 2.0 - the 6th World congress on Social Media, Mobile apps, and web. 2.0. London, UK.

    Yavetz, G. (2012). ICTs Adoption in Hemohpilia Organizations: the case of Aleh. A Paper Presented at Metaksherim, The 9th Conference for Communication Research students. Haifa University, Israel.


    Conferences Organized

    • Co-Chair - "The networked authority"- full-day symposium at INFO2017 - The 32nd annual conference & exhibition, organized by Teldan, Tel-Aviv, May 2017.
    • Co-Organizer - The 3th Conference for Doctoral Internet Research. Orange Institute for Internet Studies. Tel-Aviv University, March 2014.


    Invited Lectures and Guest Speaker

    • Government Information in the Days of Covid-19: The Use of Social Networks at the Time of the Outbreak. Talk given at the Israel National Defense College, April 2021.
    • Government information in the age of Coronavirus. Talk given at the Brookdale Program. Bar-Ilan university, January 2021.
    • Fake News in the age of Social Media. Talk given at the Information Science department colloquia. Bar-Ilan university, December 2019
    • Social Government 2.0. Talk presented at the Interdisciplinary core courses program, Tel- Aviv university, 2016.
    • Introduction to social networks. Talk presented at the interdisciplinary core courses program, Tel- Aviv university, 2015.
    • Digital innovations in health promotion. Talk presented at the School of Public Health Sackler Faculty of Medicine, Tel Aviv University, 2014.
    • Changes in Consumption Habits: The Social Media Marketing Effect, Tel Aviv University, April 2013.
    • Past, Present and Future: The Internet and the Third Age. Eshel – Association for the Elderly People of Israel, Joint Distribution Committee, December 2012.
    • Hemophilia Patients in Israel. Invited Speaker at Introduction to Hematology Course. Hebrew University, Hadassah Medical School, October 2011.


    Organizations Membership

    Association for Information Science & Technology (ASIST)

    Association of Internet Researchers (AoIR)

    Israeli Communication Association (ISCA)


    Professional Experience

    2015 - 2020: Marketing Manger - IDEA Information Systems.

    2013 – 2014: Digital Media Manager - EfshariBari (Israel National Program for Active and Healthy Living).

    2009- 2012: Spokesperson -  Aleh (Israeli Hemophilia Association).



    2015 - Present: Department social media coordinator (Department of Information Science, BIU)

    2012-2017: Aleh (Israeli Hemophilia Association) Elected board member of directors.


    -Government Information 

    -Marketing of Information Services 

    -Information Literacy




    Refereed articles in scientific journals

    1. Yavetz, G. (2024), "Political familiarity vs. journalism background: insights from three Israeli prime ministers on social media", Online Information Review. https://doi.org/10.1108/OIR-08-2023-0402
    2. Peled, R. and Yavetz, G. (2024), "Does information matter? Online discourse on the Yemenite children’s affair in Israel after release of archival documents", Journal of Documentation. https://doi.org/10.1108/JD-01-2024-0010
    3. Yavetz,G., (2024ׁׁ). Iron Screens – Information and Media Consumption During the Swords of Iron War. Media Frames (In Hebrew). https://mediaframes.sapir.ac.il/wp-content/uploads/2024/03/IronScreens…
    4. Yavetz, G., Cohen, T & Zamir., L. (2024) The dual use of social media by Naftali Bennett during his brief premiership: A double-edged sword?. Israel Affairs. https://doi.org/10.1080/13537121.2024.2318162
    5. Rozenthal, S., Greenberg, R., Yavetz, G., Allen, S., & Abrhamoff, S. E. (2024). Quantitative characteristics for predicting engagement of job search posts in Facebook groups. Meidaat: Journal for the Information Community. https://is.biu.ac.il/node/4575 (In Hebrew)
    6. Atad, E., Lev-On, A., & Yavetz, G. (2023). Diplomacy under fire: Engagement with governmental versus non-governmental messages on social media during armed conflicts. Government Information Quarterly. https://doi.org/10.1016/j.giq.2023.101835
    7. Yavetz, G., & Aharony, N. (2023). Information under lockdown: A content analysis of government communication strategies on Facebook during the COVID-19 outbreak. Heliyon, 9(4), e15562. https://doi.org/10.1016/j.heliyon.2023.e15562
    8. Yavetz, G., Bronstein, J. (2023). Cities under fire: Crisis communication on home front versus frontline cities' Facebook pages during operation ‘guardian of the walls’. Journal of Contingencies and Crisis Management, 1– 10. https://doi.org/10.1111/1468-5973.12448
    9. Yavetz, G., & Aharony, N. (2022). The Users’ Point of View: Towards a Model of Government Information Behavior on Social Media. Heliyonhttps://doi.org/10.1016/j.heliyon.2022.e10146
    10. Yavetz, G., Aharony, N. and Sofer, Y.Y. (2022), "Information needs and seeking behaviors of Israeli citizens during the COVID-19 outbreak", Aslib Journal of Information Management, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/AJIM-06-2021-0167
    11. Yavetz, G. (2021), “Bibi and Mr. Prime Minister: do different Facebook identities imply different messages for political leaders?”, Online Information Review. https://doi.org/10.1108/OIR-01-2021-0004
    12. Yavetz, G,. and Aharony, N. (2021). Social Media for Government Information Dissemination: Content, Characteristics and Civic Engagement. Aslib Journal of Information Management. https://doi.org/10.1108/AJIM-07-2020-0201
    13. Lev-on, A., and Yavetz, G. (2020). Police in social media: To protect and share?. First Monday26(1). https://doi.org/10.5210/fm.v26i1.10459
    14. Yavetz, G. and Aharony, N. (2020), "Social media in government offices: usage and strategies", Aslib Journal of Information Management. https://doi.org/10.1108/AJIM-11-2019-0313 
    15. Guttman, N., Lev, E., Segev, E., Ayecheh, S., Ziv, L., Gadamo, F., Dayan, N., Yavetz, G. (2018). I never thought I could get health information from the Internet!?: Unexpected uses of an Internet website designed to enable Ethiopian immigrants with low/no literacy skills to browse health information. New Media & Society, 146144481771293. https://doi.org/10.1177/1461444817712937

    Refereed conferences proceedings

    Lev-On, A and Yavetz, G. (2019). Unknown Territories The strategy of social media usage by law enforcement agencies. Proceedings of ICDS 2019: The Thirteenth International Conference on Digital Society and eGovernments, Athens, Greece (pp. 68-71). 


    Non-Peer reviewed publications

    Yavetz, G. (2020). Government information in days of Covid-19. TheMarker Magazine (Hebrew). https://www.themarker.com/opinion/1.8687638

    Yavetz, G. (2019) The cost of privacy: Facebook against the scholars. Yeditoh -Ahronoth (Hebrew). https://www.yediot.co.il/articles/0,7340,L-5577433,00.html

    Yavetz, G. (2019) The tech giant's steps against fake news - just a band aid. Globes

    .(Hebrew). https://www.globes.co.il/news/article.aspx?did=1001277977

    Yavetz, Gal (2011) We work hard for the advertisers. TheMarker Magazine, November (Hebrew).

    Last Updated Date : 10/06/2024